Tramcar SpiritsTramcar

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Luxury ski lifestyle in Aspen with Porsche

Apres Ski, Bottled

Born From the Best Moments

A love letter to the mountains and the moments after. Distilled in the highlands of Jalisco.

The Origin

Defining the Global Après Lifestyle

Tramcar Spirits was born from a simple idea: the best moments often happen after the adventure ends.

Across the world's great resort destinations—from Lake Tahoe and Aspen to Vail, Park City, Jackson Hole, and mountain communities around the globe—people gather after a day of adventure to relax, connect, and celebrate.

That tradition is known as Après Ski.

Tramcar was created to celebrate the moments worth remembering.

Inspired by the resorts, ski villages, golf destinations, and outdoor communities that define adventure culture, Tramcar celebrates the moments that happen after the experience—when friends, family, and fellow travelers come together to share stories, create memories, and enjoy the company around them.

Our ultra-premium tequila is crafted from 100% Blue Weber agave grown in the volcanic highlands of Jalisco, Mexico and presented in our signature tramcar-shaped bottles, creating a distinctive brand that stands apart on every shelf, back bar, and table.

But Tramcar is more than tequila.

It is a celebration of hospitality, travel, adventure, and the shared experiences that bring people together. Whether gathered on a ski deck, around a fire pit, at a golf resort, on a lakeside dock, or at a destination far from home, Tramcar exists to elevate the moments worth remembering.

Après Ski, Bottled.

The Inspiration

Born From the Best Moments

Tramcar began with a simple idea: the best part of the mountain isn't the descent -- it's the gathering that follows. It's the shift from motion to meaning -- the moment when the rush of the mountain gives way to the warmth of friends, when stories unfold, and laughter fills the air. It's the connection that turns a great day into a lasting memory. That's the moment Tramcar was made for -- not the rush, not the climb -- but the ride back down together.

We craft spirits for the places where memories spark: lodges glowing as alpenglow fades, kitchens buzzing, gear drying, and bars filled with conversation.

Premium enough to mark a great day. Smooth enough to savor. Bold enough to stand up to life at altitude. Each bottle carefully designed to capture the fleeting magic. Whether around a fire, at the lodge, or on the deck under the last light, Tramcar is there -- helping people to celebrate what makes life at altitude unforgettable.

We didn't set out to make another spirit. We set out to bottle the moment when the day slows down -- when the boots come off, the light changes, and everyone finally takes a breath. Tramcar is made for that moment.

Chuck & Tom - Founders
From skiing action to après-ski celebration
Tramcar founders Tom and Chuck at the agave fields in Jalisco

Crafted for the Alpine Lifestyle

Crafted for the Alpine Lifestyle

Every bottle embodies intention. Every sip captures the pause between movement and stillness -- the quiet magic that follows a day outdoors.

  • 100% Blue Weber agave, volcanic highlands of Jalisco, 6,000 ft elevation
  • Stone oven roasted 72 hours
  • Artesian well water
  • 8-9 kg agave per liter
  • No diffusers. No additives. No shortcuts. Just time, altitude, and intention.

The Moment

Magic Hour

Every resort has a magic hour. Ski boots give way to apres boots. Cold cheeks meet warm drinks. Stories drift through the lodge as the last light fades.

For early risers chasing first tracks. For those staying for one more run. For crews gathered around fire pits under the stars.

Tramcar is here for every sip, every story, every connection.

Friends toasting with Tramcar at mountain sunset
Snowboarders having fun at the summit
Friends with Tramcar bottles in a mountain gondola

Meet the Founders

The Team Behind Tramcar

Tom Reed

Tom Reed

CEO & Co-Founder

Chuck Vogt

Chuck Vogt

Brand & Partnerships / Founder

Harold Plotkin

Harold Plotkin

Business Development